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Business Listing Search Similar to sport leadership, women in athletic sports participation are affected by some of the similar masculinizing results. However, 15 years later, little or no has changed when it comes to media coverage, marketing, and promotion of female athletes and women’s sport . Women in sport are still significantly underrepresented in all types of media and are normally not recognized for their athletic capacity, however as a substitute for his or her physical look, femininity, and/or heterosexuality . One will focus on how the media affects gender fairness in sports and promotes the masculinization of sports, and also, how society is affecting gender equity and feminine sports activities participation by way of feminization of ladies. In recorded historical past, one can find many accounts of the place ladies confronted issues of equity in relationships, their profession, education, and athletic opportunities. Similarly, conglomerates, similar to Raheja's, F...